Real-time, Informed Offer Design upon Customer Arrival: The Concept of Dynamic Offer Management
| Autor: | Sascha Albers, Sebastian Stabenow |
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| Rok vydání: | 2017 |
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| Zdroj: | Academy of Management Proceedings. 2017:12514 |
| ISSN: | 2151-6561 0065-0668 |
| Popis: | Increasing market dynamics and advancements in technology have stimulated several service firms to move towards high frequency dynamic adjustments of products offered and respective prices over tim... |
| Databáze: | OpenAIRE |
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