Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes

Autor:	Hamid Khobzi, Raymond Y. K. Lau, Terence Chun-Ho Cheung
Rok vydání:	2017
Předmět:	020204 information systems 0502 economics and business 05 social sciences Sentiment analysis 0202 electrical engineering electronic engineering information engineering 050211 marketing Advertising Social media 02 engineering and technology Business Marketing Popularity
Zdroj:	HICSS
ISSN:	2572-6862
DOI:	10.24251/hicss.2017.472
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::406ac1682f9031c45bf674aa1c4a6ca3 https://doi.org/10.24251/hicss.2017.472 Zobrazit plný text záznamu