A Study on Restroom Advertising and Its Effect on Awareness of Campus Recreation Programs

Autor:	Wesley N. Bonadio, Lance P. Kaltenbaugh, Janel C. Molnar, Brittany L. Dorsey
Rok vydání:	2011
Předmět:	Health (social science) Higher education business.industry Tourism Leisure and Hospitality Management Recreational sports Advertising Marketing business Recreation Marketing strategy ComputingMilieux_MISCELLANEOUS Social Sciences (miscellaneous) Education
Zdroj:	Recreational Sports Journal. 35:3-11
ISSN:	1558-867X 1558-8661
DOI:	10.1123/rsj.35.1.3
Popis:	The primary purpose of this study was to investigate what effect restroom advertising has on program awareness within a campus recreation department. Participants consisted of 217 students, faculty, and staff from a four-year private university, located in the Midwestern portion of the United States. This preliminary study found that the impact of restroom advertising to improve awareness of campus recreation programs was significantly high. Results showed that locating advertisements in the restroom, using a graphic to represent an advertised program, and selecting a specific color for the advertisement are strong indicators for support of a restroom marketing strategy. Suggestions for future research followed by limitations of the study are presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::40468eddad4c2153a3eb7da2272a3066 https://doi.org/10.1123/rsj.35.1.3 Zobrazit plný text záznamu