BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW
Autor: | Denni Arli, Mai Nguyen, Haruka Fujihira, Derek Ong Lai Teik, Patama Satawedin, Murooj Yousef, Yara Almosa, B. Zafer Erdogan, Bo Pang, Mohammad Kadir Kadir, Sameer Deshpande, Amna Arif, Jeawon Kim, Nedra Kline Weinreich, Samanthika Gallage, Marat Bakpayev |
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Rok vydání: | 2020 |
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Zdroj: | Global Fashion Management Conference. 2020:1367-1372 |
ISSN: | 2288-825X |
DOI: | 10.15444/gmc2020.10.05.02 |
Databáze: | OpenAIRE |
Externí odkaz: |