Persuasive Mobile Game Mechanics For User Retention
| Autor: | Gudrun Klinker, Lukas Legner, Chloe Eghtebas |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Game mechanics
Computer science ComputingMilieux_PERSONALCOMPUTING Success factors 020207 software engineering 02 engineering and technology Behavioral economics Persuasive technology Game design Categorization Human–computer interaction 020204 information systems Psychological Theory 0202 electrical engineering electronic engineering information engineering Game Developer |
| Zdroj: | CHI PLAY (Companion) |
| Popis: | Retention is an important success factor for mobile social games. However, in game design, very little literature exists on the impact of game elements and their persuasive effects on user retention. We scraped ten high grossing mobile games and play tested them over the course of two weeks to gather persuasive game mechanics. After categorization and filtering of the persuasive mechanics, we simultaneously relate them to base game mechanics and a corresponding psychological theory from behavioral economics and psychology. Our results help increase the accessibility of using persuasive mechanics for future game developers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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