Experience-based Brand Personality as a Source of Value Co-creation: The Case of Lofoten

Autor:	Tor Korneliussen, Per Ivar Seljeseth
Rok vydání:	2015
Předmět:	media_common.quotation_subject Advertising Destinations Questionnaire data Nature tourism Value theory Tourism Leisure and Hospitality Management Co-creation Personality Marketing Big Five personality traits Psychology Tourism media_common
Zdroj:	Scandinavian Journal of Hospitality and Tourism. 15:48-61
ISSN:	1502-2269 1502-2250
DOI:	10.1080/15022250.2015.1069065
Popis:	A tourist destination's brand personality (TDBP) can be measured by asking tourists which personality traits they associate with the destination. A tourist who experiences a TDBP that is in congruence with the tourist's self-image will favor the tourist destination. Such congruence between the tourist and the tourist destination facilitates co-creation of experiences during the holiday. This paper replicates and extends previous research by investigating the reliability and validity of a measurement instrument for tourist destination brand personality. It shows how this measurement instrument can assist firms and tourists in their co-creation of experience value by providing a foundation for dialogue, access, risk assessment and transparency. Questionnaire data were collected from a sample of 234 tourists on holiday in a nature-based tourist destination. The analysis shows that the measurement instrument works relatively well, and it indicates that the brand personality of this tourist destination...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3feba2065a6bdb6d02e41152223cf1cb https://doi.org/10.1080/15022250.2015.1069065 Zobrazit plný text záznamu