Dining alone or together? The effect of group size on the service customer experience

Autor:	Nathalie Guichard, Amélie Clauzel, Caroline Riché
Rok vydání:	2019
Předmět:	Marketing Service (business) Customer experience 05 social sciences Consumer experience Service experience Quantitative analysis (finance) Group (periodic table) 0502 economics and business Table (database) 050211 marketing Business 050203 business & management Multinomial logistic regression
Zdroj:	Journal of Retailing and Consumer Services. 47:222-228
ISSN:	0969-6989
DOI:	10.1016/j.jretconser.2018.11.010
Popis:	Within the broader field of consumer experience of services, this paper addresses the impact of the size of a group of consumers sharing the same meal experience in a restaurant. This research is based on the quantitative analysis of sales receipts from 2753 restaurants tables. Multinomial logistic regression models and variance analysis show that the individual spend per guest depends on the number of guests per table. They also reveal that the proportion of prix-fixe menus ordered by table (vs. a-la-carte) is mostly maximized for meals taken as a couple and minimized for meals taken alone, depending on restaurant settings.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3fd1c3a02085c8bbc01079169a8f2f14 https://doi.org/10.1016/j.jretconser.2018.11.010 Zobrazit plný text záznamu Full Text from ScienceDirect