The Consumer Life Cycle
| Autor: | Ronald W. Stampfl |
|---|---|
| Rok vydání: | 1978 |
| Předmět: |
Sociology and Political Science
Point (typography) media_common.quotation_subject Consumer education Field (computer science) Variable (computer science) Product life-cycle management Conceptual framework Service (economics) Product (category theory) Business Marketing General Economics Econometrics and Finance media_common |
| Zdroj: | Journal of Consumer Affairs. 12:209-219 |
| ISSN: | 0022-0078 |
| DOI: | 10.1111/j.1745-6606.1978.tb00884.x |
| Popis: | The field of consumer education needs conceptual frameworks to organize the growing body of existing knowledge and to point to needed research. The use of the familiar life cycle variable for this purpose is proposed. Generalizations, based upon a review of the literature, are offered about the characteristics, typical product and service purchases, marketplace concepts and knowledge, marketplace skills, typical marketplace problems and level of resources of different life cycle stage categories. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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