Value of User-generated Content: Perceptions and Practices Regarding Social and Mobile Media in Two Italian Radio Stations
| Autor: | Asta Zelenkauskaite |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Value (ethics)
business.industry Communication 05 social sciences User-generated content 050801 communication & media studies Public relations 0506 political science 0508 media and communications Mobile media Interactivity 050602 political science & public administration Criticism Sociology business Affordance Interactive media Mass media |
| Zdroj: | Journal of Radio & Audio Media. 25:23-41 |
| ISSN: | 1937-6537 1937-6529 |
| DOI: | 10.1080/19376529.2017.1361425 |
| Popis: | Despite continuous attempts in the mass media landscape to integrate new forms of two-way interaction, limits of interactive media have become a focal theme of criticism since two-way interaction has been introduced. Interviews with national and regional radio stations’ professionals have revealed divergent perceptions not only based on the various actors, but also based on national and regional practices.This study outlines lingering limitations of user-generated content implementation, based on conceptualizations of affordances of interactivity and organizational practices associated with it. I argue that the new platforms don’t necessarily eliminate the biases that have been addressed by the previous two-way communication. |
| Databáze: | OpenAIRE |
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