Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

Autor:	Lokweetpun Suprawan, Apiradee Wongkitrungrueng
Rok vydání:	2023
Předmět:	Human-Computer Interaction Human Factors and Ergonomics Computer Science Applications
Zdroj:	International Journal of Human–Computer Interaction. :1-20
ISSN:	1532-7590 1044-7318
DOI:	10.1080/10447318.2023.2175162
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3f956d597b8d0597ddb1f1f06d2bfb37 https://doi.org/10.1080/10447318.2023.2175162 Zobrazit plný text záznamu