KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG

Autor:	Yani Restiani Widjaja, Gani Nurdiyana
Rok vydání:	2019
Předmět:	Coefficient of determination Correlation coefficient media_common.quotation_subject Statistics Quality (business) General Medicine Product (category theory) Simple linear regression Reliability (statistics) Purchasing Mathematics media_common Statistical hypothesis testing
Zdroj:	Coopetition : Jurnal Ilmiah Manajemen. 9:143-148
ISSN:	2615-4978 2086-4620
DOI:	10.32670/coopetition.v9i2.23
Popis:	This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3f77e4bb2bb6d2b500a2ff1ba69bd27b https://doi.org/10.32670/coopetition.v9i2.23 Zobrazit plný text záznamu