The results of marketing research on the options of a 'smart' high-speed platform
| Autor: | Oksana Pokrovskaya, Denis V. Shevchenko, Tamila S. Titova, Yuri P. Boronenko |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Proceedings of Petersburg Transport University. 18:353-376 |
| ISSN: | 2658-6851 1815-588X |
| Popis: | Objective: To compose a portrait of a typical consumer for various optional lines of equipping a high- speed platform car (“smart” car) with an on-board telemetry system. Methods: The means and methods of marketing, rolling questioning, statistical processing of information, comparison, general systems theory, systemic and economic analyzes, logistics, terminology, visualization are used. Results: Optional lines have been developed for each variant of the technical design of the car, based on the results of processing the questionnaires of the respondents, a portrait of a typical consumer has been compiled; some recommendations on the composition of options in each version of the high-speed platform have been made. Practical importance: The results obtained can be applied when entering the market in terms of establishing optional lines for the design of a high-speed platform and cost. Further research should be aimed at a more detailed study of market segments with the development of the best price and functional-option solutions for the final target consumer. |
| Databáze: | OpenAIRE |
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