Korean-wave Effects on Chinese Customers Recognition in Purchase Intention of Korean Products: Mediating Effect of Corporate Image and Product Image
| Autor: | Chun Yan Wei, Hyeong Yu Jang, Mi Jin Noh |
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| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Asia-pacific Journal of Multimedia services convergent with Art, Humanities, and Sociology. 7:11-20 |
| ISSN: | 2383-5281 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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