Optimal Nonlinear Pricing by a Dominant Firm under Competition

Autor: Adam Chi Leung Wong, Guofu Tan, Yong Chao
Rok vydání: 2022
Předmět:
Zdroj: American Economic Journal: Microeconomics. 14:240-280
ISSN: 1945-7685
1945-7669
Popis: We consider a nonlinear pricing problem faced by a dominant firm which competes with a capacity-constrained minor firm for a downstream buyer who may purchase the product from the firms under complete information. Specifically, we analyze a three-stage game in which the dominant firm offers a general tariff first and then the minor firm responds with a per-unit price, followed by the buyer choosing her purchases. By establishing an equivalence between the subgame perfect equilibrium of our asymmetric competition game and the optimal mechanism in a “virtual” principal-agent model, we characterize the dominant firm's optimal nonlinear tariff, which exhibits convexity and yet can display quantity discounts. Our analysis provides a rationale for nonlinear pricing under competition in the absence of private information: The dominant firm can use unchosen offers to constrain its rival’s possible deviations and extract more surplus from the buyer. Antitrust implications are also discussed.
Databáze: OpenAIRE