The perception of Fornite players about the In-game advertising of film brands: Fortnite x Star Wars Case
| Autor: | Alvaro Chavez-Antezana, Francisco Arbaiza |
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| Rok vydání: | 2022 |
| Zdroj: | 2022 17th Iberian Conference on Information Systems and Technologies (CISTI). |
| DOI: | 10.23919/cisti54924.2022.9820503 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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