A Study on Credit Appraisal System of C2C E-Commerce —Based on the Analysis of Taobao

Autor:	Zhiying Liu, Jiangang Pang
Rok vydání:	2014
Předmět:	Finance business.industry Credit reference General Medicine E-commerce Product (business) Credit history Economics Credit enhancement Speculation business Database transaction ComputingMilieux_MISCELLANEOUS Credit card interest
Zdroj:	American Journal of Industrial and Business Management. :721-727
ISSN:	2164-5175 2164-5167
DOI:	10.4236/ajibm.2014.412078
Popis:	In the virtual network environment, the C2C e-commerce has some problems in product quality, service, credit speculation. At present the credit appraisal system offered by domestic C2C e-commerce website ensures the network security to a certain extent while it has some problems in identity verification, evaluation rules and model, credit of buyers and sellers and so on. Focused on the largest national C2C shopping website—Taobao, this article mainly analyzes the present situations and problems of the credit appraisal system, puts forward some improved suggestions of the real-name authentication, credit and transaction appraisal rules and so forth, and then establishes improved credit appraisal system.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3e57eb91ffd3c1032e9563797fede8c5 https://doi.org/10.4236/ajibm.2014.412078 Zobrazit plný text záznamu