Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

Autor: Zul Ariff Abdul Latiff, Abdalla Mohamed Bashir, Abdullah Bayat, Samuel Oladipo Olutuase
Rok vydání: 2018
Předmět:
Zdroj: Journal of Food Products Marketing. 25:26-48
ISSN: 1540-4102
1045-4446
DOI: 10.1080/10454446.2018.1452813
Popis: This research study highlighted the factors that influence the intention of consumers to buy halal food products. In this study, the researchers have chosen to address the gap in the literature per...
Databáze: OpenAIRE