An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors
| Autor: | Imane Sbai, Abdelaziz Bahoussa, Chandes Gerard |
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| Rok vydání: | 2022 |
| Zdroj: | Brand, Label, and Product Intelligence ISBN: 9783030958084 |
| DOI: | 10.1007/978-3-030-95809-1_2 |
| Databáze: | OpenAIRE |
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