Believing in Biotech
| Autor: | Albert C. Gunther, Garrett J. O'Keefe, John Marquart |
|---|---|
| Rok vydání: | 1995 |
| Předmět: |
Sociology and Political Science
business.industry media_common.quotation_subject 05 social sciences 050109 social psychology Context (language use) Public relations 050905 science studies Trustworthiness Perception Similarity (psychology) Credibility User group 0501 psychology and cognitive sciences 0509 other social sciences Marketing business Psychology media_common |
| Zdroj: | Science Communication. 16:388-402 |
| ISSN: | 1552-8545 1075-5470 |
| DOI: | 10.1177/1075547095016004002 |
| Popis: | The bovine growth hormone (BGH) issue offers a good opportunity to study the credibility of information sources promoting a controversial technology to a public user group, in this case, dairy farmers. It also provides a context in a naturalistic conflict situation for examining the expertise and trustworthiness components of credibility, and how those relate to attitude similarity and extremity. The authors investigated farmers' uses of information sources in evaluating BGH, the credibility attached to various sources, and factors affecting that credibility. As hypothesized, the farmers clearly distinguished between the expertise and trustworthiness attached to BGH information sources. They also rated sources that they perceived as having attitudes similar to their own as more trustworthy but not more expert. Farmers with more extreme attitudes toward BGH significantly downgraded the trustworthiness of several institutional sources and the expertise of a broader range of sources, including certain mass media. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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