The Efficacy of Inoculation in Televised Political Debates

Autor:	Michael Pfau, Chasu An
Rok vydání:	2004
Předmět:	Linguistics and Language Politics Communication Normative Resistance (psychoanalysis) Psychology Social psychology Language and Linguistics Preference
Zdroj:	Journal of Communication. 54:421-436
ISSN:	1460-2466 0021-9916
DOI:	10.1111/j.1460-2466.2004.tb02637.x
Popis:	This study was the first to examine the potential of inoculation in televised political debates. The experiment confirmed the efficacy of inoculation in conferring resistance to the influence of counterattitudinal attack messages launched during debates. Inoculated participants with a preference toward a candidate were more resistant than the control group to the opposing candidate's counterattitudinal attacks. The study also explored the potential of inoculation to strengthen receivers' normative attitudes, reducing potentially harmful effects of candidate attacks on participatory behaviors, but no significant differences were observed. This null finding implies that candidate attacks launched during debates are less likely to be perceived as unwarranted and may afford less normative utility in political debates.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3da568ab8400669fce3c38479e91985e https://doi.org/10.1111/j.1460-2466.2004.tb02637.x Zobrazit plný text záznamu Plný text