When good becomes bad: the role of corporate crisis and issue congruence

Autor:	Yoojung Kim, Sejung Marina Choi
Rok vydání:	2019
Předmět:	Marketing Congruence (geometry) Communication media_common.quotation_subject Corporate social responsibility Advertising Psychology Morality Social psychology Competence (human resources) media_common
Zdroj:	International Journal of Advertising. 39:571-586
ISSN:	1759-3948 0265-0487
DOI:	10.1080/02650487.2019.1672311
Popis:	This study investigates how different types of corporate crises and issue congruence interplay in determining the effects of a previous corporate social responsibility (CSR) initiative in a company...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3d8fe2d916aeab0e1941ce2282b74efe https://doi.org/10.1080/02650487.2019.1672311 Zobrazit plný text záznamu