The Anatomy of a Socially Responsible Corporation
| Autor: | Rubin Zhao, Rajshree Prakash, Rahul Ravi |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Economics and Econometrics
050208 finance business.industry 05 social sciences Public relations Corporation Unitary state Accounting 0502 economics and business Economics Corporate social responsibility Marketing Construct (philosophy) business Social responsibility 050203 business & management Finance |
| Zdroj: | Financial Management. 46:33-58 |
| ISSN: | 0046-3892 |
| DOI: | 10.1111/fima.12160 |
| Popis: | Prior research treats CSR as a unitary construct. Using principal component analysis, we show that CSR activities can be divided into two types: Responsive (RCSR) that include initiatives that address specific concerns caused by firm activity and Adaptive (ACSR) that are initiatives that anticipate concerns before they arise. We find that Responsive motives are roughly three times more dominant than Adaptive motives. Larger firms, as well as older firms and more diversified firms invest more in Responsive CSR while younger firms and more focused firms tend to invest more in Adaptive CSR. This article is protected by copyright. All rights reserved |
| Databáze: | OpenAIRE |
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