Social Media as the Missing Link: Connecting Communities of Practice to Business Strategy
| Autor: | Sean T. McGann, Hala Annabi |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Individual knowledge
Statement (computer science) Knowledge management business.industry Engineering firm Software_PROGRAMMINGTECHNIQUES Public relations Computer Science Applications Computational Theory and Mathematics Multinational corporation Social media Strategic management Business Link (knot theory) Information Systems |
| Zdroj: | Journal of Organizational Computing and Electronic Commerce. 23:56-83 |
| ISSN: | 1532-7744 1091-9392 |
| DOI: | 10.1080/10919392.2013.748608 |
| Popis: | Communities of Practice (CoP) have long been considered powerful Knowledge Management (KM) mechanisms. CoP, however, are often viewed independently from organizational goals and structures, as they are primarily seen as a means of individual knowledge sharing and learning. In this article, we argue that CoP supported by social media have great potential to contribute to organizational goals, such as business strategy. We seek to support this statement through an embedded case study that includes 54 CoP within a prominent multinational engineering firm. This investigation explores the extent to which CoP contribute to business strategy. The paper's contribution is in providing five guidelines for practice that outline how CoP can be best designed to contribute to business strategy and how social media can serve as the “missing link” to execute those guidelines. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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