Usability Review of Corporate Websites
| Autor: | Ibrahim Musah, Robert Jeyakumar Nathan, Guru Dhillon |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Service (business)
Digital marketing business.industry 05 social sciences 050301 education 050801 communication & media studies Usability Advertising Online advertising World Wide Web Product (business) 0508 media and communications Usability engineering Web navigation business 0503 education Web usability |
| Zdroj: | International Journal of Technology Diffusion. 8:43-53 |
| ISSN: | 1947-931X 1947-9301 |
| Popis: | Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability factors that affect the Overall Web Usability (OWU), mainly examining the online industry in Malaysia. The extent of online security technology used, users' perception of online safety and security is also discussed. The chapter presents a comparative review of usability evaluations of websites from industries promoting and selling products online, versus websites of industries those promoting and selling services online. It presents a critical review of product-based websites usability versus service-based websites usability. |
| Databáze: | OpenAIRE |
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