Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model

Autor:	Lanlung Chiang, Kafia Ayadi, Aikaterini Manthiou, Liang (Rebecca) Tang, Seonjeong (Ally) Lee
Rok vydání:	2016
Předmět:	Marketing Tourism Leisure and Hospitality Management 0502 economics and business 05 social sciences Applied psychology Self-concept 050211 marketing Psychology Social psychology 050212 sport leisure & tourism
Zdroj:	Journal of Travel & Tourism Marketing. 34:531-543
ISSN:	1540-7306 1054-8408
DOI:	10.1080/10548408.2016.1208786
Popis:	This study aimed to extend Mehrabian and Russell’s stimulus–organism–response (S-O-R) framework to consumer events. Physical environment and staff interaction were evaluated as stimuli which impact event attendees’ self-concept and memory (organism), and lead to behavioral intention (response). Data were collected from the surveys completed by 449 attendees of Armada event. The findings confirmed the impact of physical environment on self-concept and memory, as well as the mediation effect of memory between self-concept and behavioral intention. The study is a pioneer in the application of an extended S-O-R framework with the inclusion of memory.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3befc98cb5b84a78775e052de3553f13 https://doi.org/10.1080/10548408.2016.1208786 Zobrazit plný text záznamu