The Growing and Continuing Influence of Digital Influencers
| Autor: | José Freitas Santos |
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| Rok vydání: | 2022 |
| DOI: | 10.56002/ceos.0008ch |
| Popis: | Major changes in the digital sphere are around the corner, and only those influencers and brands, which are able to find and build their unique digital “footprints” and “meaningfully different” brand experiences, will be flexible and fast enough to adopt their business models, strategies and plans. |
| Databáze: | OpenAIRE |
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