| Popis: |
The objective of the study is the identification of strategic possibilities allowed by the digital age available tobusinesses. Possibilities not only contribute to the success of organizations, but deeply transform the form ofaction, maximizing results. Thus, the study seeks to demonstrate that immersion of business in the digital agemay allow differentiation and competitive advantage over the market. We analyze two cases that exemplifyand support the possibilities offered by the digital age, where the application of IT in the enterprise supportactivity did become the core activity. Moreover, both the team, as their IT investments exhibited growth, in adeeper look, to reveal evidence that could continually innovate and achieve the strategic benefits ofinformation technology, the company needs to focus extensively on IT. The study contributes to the literatureby highlighting changes occurred in the companies analyzed because of the possibilities offered by thedigital age. The changes enabled competitive advantage and business model redesign in consolidating newproducts and services in highly competitive markets. |
