Rebranding strategy in the international context: the role of country image
| Autor: | Afef Ben Youssef Zghidi, Faouzia Mida, Imed Zaiem |
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| Rok vydání: | 2015 |
| Zdroj: | International Journal of Diplomacy and Economy. 2:330 |
| ISSN: | 2049-0895 2049-0887 |
| Databáze: | OpenAIRE |
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