A multidisciplinary marketing profile of motorcycle tourists: explorers escaping routine to find flow on scenic routes

Autor:	Robert E. Frash, Knut Scherhag, Julia E. Blose, Wayne W. Smith
Rok vydání:	2018
Předmět:	Cultural Studies Tourism marketing Multidisciplinary approach Tourism Leisure and Hospitality Management 0502 economics and business 05 social sciences Geography Planning and Development 050211 marketing Business Management Monitoring Policy and Law Marketing 050212 sport leisure & tourism Tourism
Zdroj:	Tourism Recreation Research. 43:432-444
ISSN:	2320-0308 0250-8281
Popis:	This study advances a multidisciplinary marketing profile of US motorcycle tourists. The research analyses theoretical motivation measures from leisure, psychological and sociological sciences and descriptive attributes of motorcycle tourists’ travel preferences. Findings suggest that motorcycle tourists are motivated by their desire for personal escape, experiencing the flow state while riding, and transit routes congruent with their noninstitutionalised explorer selfimage. Tourism marketing managers are advised to promote services that fulfil motorcyclists’ trip-related desires to escape their methodical routines and experience the flow state. Regional tourism organisations publicising transit routes that inspire an explorer imagery should attract more motorcycle tourists.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3a772d63b953dee0d70e2c07a41694af https://doi.org/10.1080/02508281.2018.1492767 Zobrazit plný text záznamu