PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA XLN STORE DI MEDAN. (THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF VIVO SMARTPHONE AT XLN STORE IN MEDAN)

Autor:	Samuel Tenang Ukur Ardianta Ginting, Andreas Sihar M. Sitorus, Sabas Manalu
Rok vydání:	2022
Zdroj:	Jurnal Apresiasi Ekonomi. 10:307-320
ISSN:	2613-9774 2337-3997
DOI:	10.31846/jae.v10i3.489
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3a51bafbd4154dc028af2cf30715c5b6 https://doi.org/10.31846/jae.v10i3.489 Zobrazit plný text záznamu