Positive and negative content in commercials airing on nine television channels

Autor:	Lourdes P. Dale, Jolanta W. Borto, Michelle A. Couto, Kathleen McDonald, Kathleen M. McEvoy, Jordana Klein, Anne E. Pidano, Heather Olson, James DiLoreto
Rok vydání:	2013
Předmět:	Cultural Studies Communication Communications media Advertising Television advertising Psychology Content (Freudian dream analysis) Applied Psychology
Zdroj:	Psychology of Popular Media Culture. 2:134-149
ISSN:	2160-4142 2160-4134
DOI:	10.1037/a0030555
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3a44bb1818580b287a09f564c7113540 https://doi.org/10.1037/a0030555 Zobrazit plný text záznamu