Commentary: Challenges for Arab and American public relations and public diplomacy in a global age

Autor: Ray E. Hiebert
Rok vydání: 2005
Předmět:
Zdroj: Public Relations Review. 31:317-322
ISSN: 0363-8111
Popis: This commentary is based on the keynote address given to the international conference on “Public Relations in the Arab World in the Age of Globalization” at the University of Sharjah, United Arab Emirates, May 4, 2004. It points out how proper public relations practices can help bring about improvements in the relationships between America and the Arab world. Hiebert is Professor and Dean Emeritus, University of Maryland, and Editor, Public Relations Review .
Databáze: OpenAIRE