Young Adults' Engagement with Facebook Advertisements : An Exploratory Study Using Theory of Planned Behaviour

Autor:	Saumya Singh, Shampa Nandi
Rok vydání:	2021
Předmět:	Marketing Applied psychology Theory of planned behavior Exploratory research Young adult Psychology
Zdroj:	Indian Journal of Marketing. 51:9
ISSN:	0973-8703
DOI:	10.17010/ijom/2021/v51/i2/157548
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::39d6ed6e06d2b6cc87ff541901a4829e https://doi.org/10.17010/ijom/2021/v51/i2/157548 Zobrazit plný text záznamu