| Popis: |
There is an increasing discussion regarding consumer participation in environmental preservation through the formation of environmentally conscious behaviour. However, little is known about the influence of awareness, attitudes and behaving intention that direct personal choices, when it comes to environmental issues. The purpose of this study was to investigate the relationship regarding the constructs of environmental awareness; attitude towards non-recyclable plastic bags; and the intention for using this product. For this purpose, a descriptive conclusive, survey type research was carried out, collecting a sampling of 279 students from a Business Administration College in the city of Belo Horizonte, Brazil. Data were collected through questionnaires,using the Likert scale with five points, in order to evaluate the degree of agreementin relation to statements thatmake upthe constructs surveyed. By way of modelling of structural equation, it has been possible to investigate the relationships between the three constructs: awareness, attitude and intention.Among the models tested, the one that showed the best fit reveals the positive impact of environmental awareness on the attitude towards non-recyclable plastic bags, as well as positive impact of attitude on the intended use of this product. The research did not confirm any direct influence of environmental awareness on the behavioural intention. |
