Political Ideology and Consumer Reactions to Corporate Tax Strategies: An Extended Abstract

Autor: Mattia Anesa, Paolo Antonetti
Rok vydání: 2017
Předmět:
Zdroj: Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
DOI: 10.1007/978-3-319-47331-4_24
Popis: There is an increasing attention on the morality of corporate tax strategies (CTSs) (Dowling 2014). Scholars argue for the need to include tax planning decisions in the analysis of an organization’s CSR profile (Dowling 2014; Sikka 2010; Scheffer 2013). Hardeck and Hertl (2014) provide initial evidence that consumers are willing to punish companies adopting aggressive CTSs and likely to reward responsible CTSs.
Databáze: OpenAIRE