Modeling of Consumer Buying Behaviour Using Z-Number Concept
| Autor: | Gunay Sadikoglu |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Process (engineering)
Computer science 020209 energy Subject (philosophy) 02 engineering and technology Fuzzy logic Theoretical Computer Science Computational Theory and Mathematics Artificial Intelligence Z number 0202 electrical engineering electronic engineering information engineering 020201 artificial intelligence & image processing Marketing Marketing research Software Consumer behaviour |
| Zdroj: | Intelligent Automation and Soft Computing. 24:173-178 |
| ISSN: | 2326-005X 1079-8587 |
| DOI: | 10.1080/10798587.2017.1327159 |
| Popis: | Consumer behaviour has always been of a great interest in marketing research. The consumer buying behaviour has become an integral part of strategic market planning and includes mental, emotional and physical activities. The consumer behaviour and decision-making process are usually subject to uncertainties related to influences of socio-cultural, psychological and personal factors. In this paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying behaviour. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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