| Popis: |
In recent years, the Internet has been widely used in all walks of life, made the global economy gradually buy the big data era. Facing the era of big data, the influence of modern enterprise facing the increasingly fierce market competition, and in this case, the enterprise wants to keep good competitive situation will have to pay attention to the application of large data and analysis, especially for small and medium enterprises, the advent of the era of big data for these enterprises produced great influence, traditional decision management mode is not suitable for the external environment change caused by market competition. With this as the background, this paper first makes a brief analysis of the characteristics of the era of big data and the problems existing in the management of small and medium-sized enterprises. On this basis, it focuses on the improvement of the management strategies of small and medium-sized enterprises. |
