A Study on the Effect of Perceived Value of O4O Service in the Accommodation Industry on Switching Cost, Trust Transfer, and Visit Intention

Autor:	Im-chul Shin, Sung Taek Lim
Rok vydání:	2019
Předmět:	Service (business) business.industry Transfer (computing) Value (economics) Business Marketing Accommodation
Zdroj:	Korea International Trade Research Institute. 15:227-246
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::38b85331ae0f78811937806b00725ead https://doi.org/10.16980/jitc.15.5.201910.227 Zobrazit plný text záznamu