| Popis: |
This chapter examines the significance to advertising of the Temporary National Economic Committee’s (TNEC) investigations, and discusses the ongoing government investigations into advertising’s economic role. It considers the shift from a consumer to a defense economy and how the changes affected the advertising industry’s raison d’être. A series of bills were proposed in Congress that would have effectively halted advertising during World War II, leaving advertisers to fear that the public might not be eager to return to an advertising-laden society once the fighting was over. Increasing demands for advertising restrictions, combined with renewed government interest in consumer conditions, propelled industry leaders into a state of high defense. |
