Negative Option Selling Plans: Current forms versus Existing Regulations

Autor:	Mark T. Spriggs, John R. Nevin
Rok vydání:	1996
Předmět:	Marketing Economics and Econometrics 0502 economics and business 05 social sciences ComputingMilieux_LEGALASPECTSOFCOMPUTING 050211 marketing 0501 psychology and cognitive sciences Business Business and International Management Popularity 050105 experimental psychology
Zdroj:	Journal of Public Policy & Marketing. 15:227-237
ISSN:	1547-7207 0743-9156
DOI:	10.1177/074391569601500205
Popis:	The recent emergence of new forms of negative option selling has increased the popularity of this unique marketing and selling method with sellers, but critics claim some of these new negative option techniques circumvent consumer choice, exploit consumer trust, and are incapable of creating legally valid exchange contracts. The authors describe the different forms of negative option selling and how some of the newer forms differ from traditional club-type plans. They also assess the adequacy of the existing negative option laws for addressing the abusive practices that are being attributed to these new negative option selling methods and conclude with recommendations for negative option regulatory reform, which attempt to balance consumer protection and economic efficiency.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::37e497362afd7db202c70b513770a6c4 https://doi.org/10.1177/074391569601500205 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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