Network Effects to Foster Service Innovation: An Empirical Analysis of Actual Practices

Autor:	Benjamin Gregersen, Andreas Zolnowski
Rok vydání:	2021
Předmět:	Knowledge management Exploit Work (electrical) Expression (architecture) Monetization business.industry Corporate governance Value proposition Business Service innovation Set (psychology)
Zdroj:	Advances in the Human Side of Service Engineering ISBN: 9783030808396 AHFE (8)
Popis:	The strength of associated network effects is not only an expression of the platform’s initial success, but also a driving force for further growth and service innovation. However, many platform organizations struggle to create strong network effects to attract further platform participants. Therefore, organizations need to understand how to exploit the self-reinforcing character of different types of network effects and thus, to achieve a unique value proposition and deliver innovative solutions to their customers. The purpose of this work is to analyze how organizations can actively create and promote different types of network effects and thus, foster service innovation and enhance value propositions. To achieve the objectives set, we apply a qualitative approach with semi-structured interviews involving seven platform organizations. Conducting this research, we identified four main categories that play a key role regarding the creation of network effects: (1) user attraction, (2) user retention, (3) monetization and (4) governance.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::37aeae924452888a38883878bb722a3d https://doi.org/10.1007/978-3-030-80840-2_34 Zobrazit plný text záznamu