A Study on the Determinants of Ethical Purchase Intention: With a Focus on the Moderating Effects of Perceived Corporate and Customer Citizenship Behavior

Autor: Yoon Sung Joon, Jung Won Sik
Rok vydání: 2016
Předmět:
Zdroj: Journal of Product Research. 34:51-64
ISSN: 1226-6132
DOI: 10.36345/kacst.2016.34.5.007
Databáze: OpenAIRE