Equity, Attribution, and Reactance in Giving and Receiving Gifts of Clothing
| Autor: | Geitel Winakor, Linda Manikowske |
|---|---|
| Rok vydání: | 1994 |
| Předmět: |
Equity (economics)
Polymers and Plastics business.industry Materials Science (miscellaneous) education 05 social sciences Reactance 030229 sport sciences Clothing General Business Management and Accounting humanities 03 medical and health sciences 0302 clinical medicine 0502 economics and business Business Management and Accounting (miscellaneous) 050211 marketing Attribution Psychology business Social psychology health care economics and organizations |
| Zdroj: | Clothing and Textiles Research Journal. 12:22-30 |
| ISSN: | 1940-2473 0887-302X |
| DOI: | 10.1177/0887302x9401200404 |
| Popis: | This study explores equity, attribution, and reactance theories as they relate to giving and receiving gifts of clothing. About 100 each of male and female subjects responded to a set of affective statements written to express the three theories and other aspects of giving and receiving clothing gifts. Factor analyses of responses resulted in four factors for each sex, three of which were similar in content. For each sex, the first factor concerned receiving gifts and incorporated the three theories. The following two factors were concerned with giving gifts, one factor emphasizing the recipient's well-being, the other factor the self-esteem of the giver. Content of the fourth factors differed for males and females. Attribution, equity, and reactance statements did not form separate factors, but were mixed with other statements. Results supported suggestions in the literature that theories overlap in explaining gift-giving behavior. Findings were consistent with others' reports of sex differences in gift-giving behavior and attitudes. |
| Databáze: | OpenAIRE |
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