Diffusion of Responsibility in Charitable Donations*

Autor: Douglas R. Austrom, David L. Wiesenthal, Irwin Silverman
Rok vydání: 1983
Předmět:
Zdroj: Basic and Applied Social Psychology. 4:17-27
ISSN: 1532-4834
0197-3533
DOI: 10.1207/s15324834basp0401_2
Popis: The results of two experiments varying group size as a determinant of donations made to charity solicitors are reported. In Experiment I patrons of pubs located on a university campus were approached by either a male or a female experimenter. It was seen that solitary individuals were the most likely to donate and that their contributions were the most generous. As group size increased, there was a tendency for a proportion of group members to donate as well as smaller donations being collected in larger size groups. No sex effects for either experimenters or subjects were observed. In Experiment II, classroom solicitations were made in various size groups. Smaller groups were seen to be more generous than larger ones. The data supports the diffusion of responsibility model of Latane and Darley suggesting that individuals are more likely to avoid socially responsible behavior when they are in groups than when they are alone. Alternate explanations were also discussed.
Databáze: OpenAIRE