Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

Autor: Rajendra K. Srivastava, Mukesh Bhargava, Sridhar N. Ramaswami
Rok vydání: 2008
Předmět:
Zdroj: Journal of the Academy of Marketing Science. 37:97-116
ISSN: 1552-7824
0092-0703
DOI: 10.1007/s11747-008-0120-2
Popis: While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998; Journal of Marketing 63:168–179, 1999). Using a resource based view of the firm, the present study proposes that (1) market-based assets and capabilities of a firm impacts (2) performance in three market-facing business processes (new product development, supply-chain and customer management), which in turn, influence (3) the firm’s financial performance. It develops related hypotheses and tests the framework empirically. The study also examines for the first time the interrelationship among the three business processes and their impact on the market value of firms. Further, the study examines the moderating influence of two organizational variables—size and age of the firm. Overall, the major contribution of the study is that it offers a process linkage between capabilities, process performance and financial performance. The results of this research will provide strategic insights to managers on optimal customer management, product development and supply chain strategies.
Databáze: OpenAIRE
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