The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation

Autor: Pilar Alarcón Urbistondo, Benjamín Alcázar Martínez, Alberto Rojas Bueno
Rok vydání: 2020
Předmět:
Zdroj: Journal of Convention & Event Tourism. 21:177-200
ISSN: 1547-0156
1547-0148
DOI: 10.1080/15470148.2020.1740851
Popis: MICE tourism is a segment of the tourism industry that, due to its singularity, requires specific attention. This article offers a holistic approach to the channel of distribution of MICE tourism a...
Databáze: OpenAIRE