A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa

Autor:	Andreas Schühly, Helene Tenzer
Rok vydání:	2017
Předmět:	International market Sub saharan Management of Technology and Innovation Strategy and Management Development economics Nation branding Business Business and International Management Economic system Selection (genetic algorithm)
Zdroj:	Africa Journal of Management. 3:236-279
ISSN:	2332-2381 2332-2373
Popis:	Despite the strong economic growth of many African countries, foreign investors often overlook their potential. Nation branding can raise the awareness of foreign investors to the particular streng...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::368eb0bdbe8af8758eef72ea412e2ef9 https://doi.org/10.1080/23322373.2017.1375812 Zobrazit plný text záznamu Plný text ve formátu PDF