The illusory nature of standards: the case of standards for organic agriculture

Autor: Mai Skjøtt Linneberg
Rok vydání: 2011
Předmět:
Zdroj: Society and Business Review. 6:249-259
ISSN: 1746-5680
DOI: 10.1108/17465681111170993
Popis: PurposeThe purpose of this paper is to investigate the implications of the paradoxical situation in which standard setters are placed when standardising human practice. Contrary to standards, human practices are ambiguous, heterogeneous, and highly context dependent; in contrast, standards are unambiguous and apply across cases.Design/methodology/approachThe paper is primarily theoretical and its analysis is based on conceptual content and extent analysis. For the purpose of illustration, the paper draws on the example of organic agricultural standards.FindingsThe author shows how illusion creation is innate in the practice of standardisation and therefore the risk of creating untrustworthy standards is prevalent for standard setters.Originality/valueThe paper provides a new understanding of standards and demonstrates the need to research standardization processes in depth and bring in a much more critical perspective to this prevalent but largely invisible practice.
Databáze: OpenAIRE