The illusory nature of standards: the case of standards for organic agriculture
Autor: | Mai Skjøtt Linneberg |
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Rok vydání: | 2011 |
Předmět: |
Value (ethics)
Organizational Behavior and Human Resource Management Critical perspective Standardization Strategy and Management media_common.quotation_subject Context (language use) Originality Organic farming Business Management and Accounting (miscellaneous) Conceptual content Sociology Business and International Management Positive economics Marketing media_common |
Zdroj: | Society and Business Review. 6:249-259 |
ISSN: | 1746-5680 |
DOI: | 10.1108/17465681111170993 |
Popis: | PurposeThe purpose of this paper is to investigate the implications of the paradoxical situation in which standard setters are placed when standardising human practice. Contrary to standards, human practices are ambiguous, heterogeneous, and highly context dependent; in contrast, standards are unambiguous and apply across cases.Design/methodology/approachThe paper is primarily theoretical and its analysis is based on conceptual content and extent analysis. For the purpose of illustration, the paper draws on the example of organic agricultural standards.FindingsThe author shows how illusion creation is innate in the practice of standardisation and therefore the risk of creating untrustworthy standards is prevalent for standard setters.Originality/valueThe paper provides a new understanding of standards and demonstrates the need to research standardization processes in depth and bring in a much more critical perspective to this prevalent but largely invisible practice. |
Databáze: | OpenAIRE |
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