Optimal Subscription Planning for Digital Goods

Autor:	Saeed Alaei, Ali Makhdoumi, Azarakhsh Malekian
Rok vydání:	2023
Předmět:	Management Science and Operations Research Computer Science Applications
Zdroj:	Operations Research.
ISSN:	1526-5463 0030-364X
DOI:	10.1287/opre.2023.2468
Popis:	Alaei et al. consider the problem of a streaming platform that offers different set of contents with different subscription fees with the goal of maximizing revenue. They characterize the necessary and sufficient condition for the consumer preferences under which a single-tier subscription is optimal. In particular, they show the preferences of the consumers for different contents must be aligned for a single-tier subscription to be optimal. This condition is often violated in practice, establishing the suboptimality of a single-tier offering. They further show that a subscription fee proportional to the number of contents is near-optimal.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3647c8b88e1ffd3657bb3c7e867fcea8 https://doi.org/10.1287/opre.2023.2468 Zobrazit plný text záznamu