Competing with Cause Marketing: Transactional vs. Non-Transactional Campaigns

Autor:	Arian Aflaki, Esther Gal‐Or, Mike Gordon, Jennifer Shang
Rok vydání:	2022
Předmět:	History Polymers and Plastics Business and International Management Industrial and Manufacturing Engineering
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::36452e58753759625a3d02922d690403 https://doi.org/10.2139/ssrn.4101541 Zobrazit plný text záznamu